Our mission extended beyond creating still imagery. We could have simply relied on our photography skills, but I decided to learn Blender and complete this project over four sleepless days. This approach gave us not only high-quality deliverables but also a higher level of control over the final result.
To go beyond static images, we crafted an experience that lets customers view the sunglasses in their personal space, branding them as more than just accessories—as true art pieces. On the online store, visitors can interact with the 3D model and visualize it within their surroundings, especially on mobile.
To further enhance customer confidence, we developed an Instagram filter that allows users to virtually try on the sunglasses by tapping through different options. This filter has gained 49.7k organic opens worldwide—try it out on mobile!