The practice of bringing ideas into existence.

Vodacom's summer campaign, rolled out across over a 30 km route through Tembisa. Executed during my time as Strategic Marketing & Brand Manager at QMart.

A 3D launch system for Kreateor's first eyewear drop, built once and reused as campaign renders, a live store viewer, and an Instagram try-on filter.

Ninety-six shoe designs built from NFL team colour schemes, sized for a month of daily Instagram posts and collected as a digital booklet.