Naming

We wanted to create a name which was simple, easy to remember and spell, unique and spoke towards what the brand offers. Our formula resulted in the following:

(Infinite = limitnessness + ySIM = eSIM + SIM = SIM card) = InfinitySIM.

Logo

We created a responsive logo with the icon illustrating the infinity symbol. The icon as a stand alone symbol creates an easy recall of the brand name.

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